les gestes qui sauvent
Groupama launched the "Les Gestes Qui Sauvent" program in September 2021 to train one million French people in first aid. Only 34% of the French population is trained, while some Nordic countries reach nearly 80%. One year later, with over 50,000 people trained, Groupama is launching a TV campaign to raise further awareness of this cause. The film depicts a medical emergency situation and highlights the importance of first aid training.
CLIENT
Groupama
DIRECTOR
Camille Fontaine
CREATIVE DIRECTORS
Youri Guerassimov
Gaëtan du Peloux
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