les Gestes Qui Sauvent
Groupama launched the "Les Gestes Qui Sauvent" program in September 2021 to train one million French people in first aid. Only 34% of the French population is trained, while some Nordic countries reach nearly 80%. One year later, with over 50,000 people trained, Groupama is launching a TV campaign to raise further awareness of this cause. The film depicts a medical emergency situation and highlights the importance of first aid training.
Client Groupama
Director Camille Fontaine
Creative Directors Youri Guerassimov, Gaëtan du Peloux
