Orelsan's Rap Journey
Prime Video release an exclusive documentary about Orelsan. One of the most influential and talented french rapper of the last 20 years. We decided to promote this documentary by setting up a unique exhibition along the road that connect city of Caen, Orelsan place of birth, to Paris, cradle of french rap.
To do that we bought every single billboard on the road, and turned them into exhibition support.
This campaign was awarded with Graphite Pencil at 2022 D&Ad Festival
Agency Marcel
Client Prime Video
Creative Director Jérémie Botiau
